This was the shock headline on BBC breakfast news this morning. Question is, was it won or did ITV just want to get out of it, to spend more money on football? Bizarre decision by ITV since Hamilton fever would drive advertising revenues. More unfortunately its going from ITV just as they got their act together and actually did something with the franchise by exploiting ITV4 bandwidth for additional play and streaming feeds of Friday practice on the website.
The benefit is we’ll lose the poor commentary team (excluding Brundle and Blundell who undoubtedly transfer to the BBC) and hopefully get a better or at least less hysterical one. I hope BBC wil continue enhancing the web content ITV started and maybe use BBC HD for live playback and BBC4 for extra playbacks.
Anyway, fingers crossed!
