In our personal detail aware world, ask.com have just trumped Google by offering an option to delete search data and anything that would link you to it. Today, Google will retain data on searches you make for 18 months. That isn’t something you might want them to do, not because you search for anything illegal, but because someone else might use your browser or just use your data to direct market to you. There’s no reason why you should let Google take advantage of you like this other than you have no choice if you want to use their engine.
Well ASK changes that today with their ASK Eraser option which once switched on (look top right of their page) will not store any data about your searches which is really what Google et al should do too. Actually ASK is quite good overall with neat enhancements like page preview thumbnails before you go to a page and they seem to have shaken off the Jeeves moniker now too.
